2-Day Conference on PR Related Wider Issues in the World of Advertising, Branding and the Influence of AI & Deepfakes: Submit by Mar 5 [Date Extended]

About Dr. Ram Manohar Lohiya National Law University

Dr. Ram Manohar Lohiya National Law University, Lucknow, was established by an Act of the Government of Uttar Pradesh in 2005 and began operations in January 2006. It offers programs such as a PhD in law, social sciences, and humanities, a one-year LL.M., and a five-year integrated B.A. LL.B. (Hons.). The university is equipped with a modern Seminar Hall, Video Conferencing Hall, and one of India’s top law libraries, the Madhu Limaye Library. With excellent infrastructure, RMLNLU is committed to advancing legal education and research, emphasizing students’ responsibility to serve society through law.

About Department for Promotion of Industries and Internal Trade

The Department for Promotion of Industries and Internal Trade (DPIIT), Ministry of Commerce and Industry, launched the SPRIHA scheme in 2016 to establish IPR Chairs in select universities and academic institutes. This aligns with the National IPR Policy’s goal to strengthen IP Chairs in higher education for quality teaching, research, and curriculum development.

About the Conference

In the contemporary digital economy, advertising and branding have undergone a fundamental transformation. The rapid integration of Artificial Intelligence (AI), algorithm-driven marketing, influencer culture, and immersive digital platforms has redefined how brands communicate with consumers. At the same time, the emergence of deepfake technologies, synthetic media, and AI-generated endorsements has raised complex intellectual property and personality rights concerns, particularly in relation to celebrities, public figures, and individuals whose identity, likeness, or voice may be commercially exploited without consent.

Advertising today is no longer limited to traditional media. It is increasingly powered by data analytics, generative AI tools, virtual influencers, and automated branding strategies. While these innovations offer unprecedented creative possibilities and commercial efficiency, they also challenge existing intellectual property frameworks relating to copyright, trademarks, publicity rights, and unfair competition. The misuse of AI-generated deepfakes in advertisements, political messaging, and brand promotions poses serious threats to reputation, consumer trust, and individual autonomy.

Against this backdrop, the DPIIT IPR Chair at Dr. Ram Manohar Lohiya National Law University (RMLNLU), Lucknow proposes to organize the Second Edition of the National Conference on 28-29 March 2026. The conference aims to provide a multidisciplinary platform for legal scholars, policymakers, industry professionals, technologists, and students to critically examine the evolving interface between intellectual property law, advertising practices, branding strategies, and emerging AI-driven technologies.

About Call for Papers

The DPIIT IPR Chair, RMLNLU, Lucknow invites original, unpublished research papers, articles, and case analyses from academicians, legal practitioners, policymakers, industry professionals, advertising experts, media professionals, research scholars, and students from across India.

Submissions may be doctrinal, empirical, comparative, or interdisciplinary in nature. Papers aligned with the main theme or related areas are welcome.

Sub-Themes

• Personality Rights and Celebrity Rights in Advertising and Branding
• AI-Generated Endorsements and Legal Accountability
• Deepfakes and Misappropriation of Identity: Legal Remedies and Challenges
• Trademark Law and False Endorsement in the Age of AI
• Copyright Issues in AI-Generated Advertisements and Branding Content
• Regulation of Influencer Marketing and Virtual Influencers
• Consumer Protection and Deceptive Advertising Using AI Tools
• Comparative Perspectives on Personality Rights and Publicity Rights
• Ethical Governance of AI in Advertising and Brand Communication
• Balancing Innovation and Individual Rights in Digital Advertising

The above mentioned sub-themes are indicative and not exhaustive.Author(s) can write papers on any topic within the scope of the main theme or related to the mentioned Sub-Themes.

Submission Guidelines

• All submissions must be in English.
• The abstract should be around 250-300 words, accompanied by a cover letter containing a brief profile of the author including e-mail ID, contact number, designation, institution and official address.
• The word limit for a research paper is 6000-8000 words (inclusive of all citations and references).
• Submissions must be typed in Times New Roman, Font Size 12 on A4 size paper with 1” margin on all sides with 1.5-line spacing. The heading should be in Times New Roman, Font Size 14, Bold, 1.5-line spacing, centre-aligned while sub-heading should be in Times New Roman, Font Size 13, Italicized, 1.15–line spacing. Footnotes must be in Times New Roman, Font Size 10 with 1.0-line spacing. The file extension shall be .doc.
• Co-authorship is allowed up to a maximum of 2 authors. All the co-authors need to get registered for the seminar.
• The similarity index shall be as per the UGC Guidelines.
• The Author(s) should also send a declaration along with the abstract & final paper that their work is original and unpublished and that it does not infringe the copyright laws. The organizing committee is not responsible for any copyright infringements by the authors and if found such the paper is liable to be disqualified at any stage.
• Author(s) are required to adhere to: OSCOLA (4^th edition) style of citation.
• The selected papers are proposed to be published in the form of an edited book with ISBN.
• Author(s) who intend to present their research papers in the conference are required to submit the Abstract on or before 5th March 2026 (latest by 11:59 PM) through the following link:.

Click Here to Submit.

The Manuscript Submission and Registration shall be done through the following link. Click Here

Selected papers will be published in an edited book with an ISBN. The proposed publication aims to enrich academic and professional discourse on intellectual property challenges in advertising, branding, and media ecosystems, particularly in the context of Artificial Intelligence, deepfakes, and celebrity and personality rights. The book seeks to provide critical insights and policy-relevant perspectives to support the development of effective and contemporary IP frameworks addressing identity, reputation, and ethical governance in the digital age.

Venue

Dr. Ram Manohar Lohiya National Law University, Sector D-1, LDA Colony, Kanpur Road Scheme, Aashiyana, Lucknow-226012.

Registration Guidelines

The registration fee is as follows: –

1. For Students- Rs 1000 /-
2. For academicians and professionals – Rs. 1500 /-
3. RMLNLU students- Rs. 500 /-

**Accommodation to outstation participants shall be provided subject to availability in nearby hotels on concessional payment basis. Accommodation charges are exclusive of registration fees.

•  Each Author has to pay individually.
• Registration for the conference has to be done through the following link: Click Here
• Mode of the Conference: Hybrid Mode (Online & Offline)

The brochure is here.