National Conference-cum-Workshop on IPR in the Modern Age by Panjab University: Submit by Mar 27

About Panjab University

The Department of Laws at Panjab University, Chandigarh, established in 1889 (relocated in 1959), is a premier institution for legal education. It offers LLB, LLM, and Ph.D. programs with a strong faculty, including professors and research scholars, focused on academic excellence, practical moot courts, and legal research.

About the CONFERENCE-CUM-WORKSHOP

The rapid convergence of technology, media, and commerce has transformed the landscape of Intellectual Property Rights (IPR), particularly in advertising and branding. The increasing use of AI-generated content and deepfake technologies raises complex legal questions relating to authorship, ownership, consent, misappropriation of identity, and remedies for reputational and economic harm.

This conference seeks to critically examine the adequacy of existing legal frameworks, judicial trends, and regulatory mechanisms in addressing AI-driven manipulation and deceptive commercial practices. It aims to provide a rigorous academic platform for researchers, academicians, practitioners, industry stakeholders, and students to engage in meaningful discourse on contemporary issues at the intersection of IPR, technology law, data protection, and personality rights.

The workshop component will feature expert lectures and a keynote address, offering practical insights into emerging challenges in IPR, AI, and deepfake regulation.

Themes

IPR in the Modern age: Advertising, Branding and the Influence of AI & Deepfakes with Regard to Celebrity and Personality Rights

Sub-themes

• Balancing Innovation and Individual Rights in Digital Advertising
• Personality Rights and Celebrity Rights in Advertising and Branding 
• AI-Generated Endorsements and Legal Accountability
• Deepfakes and Misappropriation of Identity: Legal Remedies and Challenges 
• Trademark Law and False Endorsement in the Age of AI
• Copyright Issues in AI-Generated Advertisements and Branding Content 
• Regulation of Influencer Marketing and Virtual Influencers
• Consumer Protection and Deceptive Advertising Using AI Tools
• Comparative Perspectives on Personality Rights and Publicity Rights
• Ethical Governance of AI in Advertising and Brand Communication

Eligibility

Students (UG & PG), researchers, academicians, and professionals

Event Date

Date: 30 March 2026 (Monday)

Mode

Hybrid (Online & Offline)

Venue

Department of Laws, Panjab University, Chandigarh

Registration Fees

₹500 (for all categories)

Important Dates

• Abstract Submission Deadline: 27 March 2026
• Acceptance Notification: 28 March 2026
• Final Paper Submission: 29 March 2026

Registration Procedure

Click Here for Registration.

Contact Information

• Stuti Gautam 9696520990
• Udita Tangri 7087606023
• Email: [email protected]

The brochure is here.